Post #2

One source that researches the idea of personalized advertising and its workings is  The International Journal of Consumer Studies. The journal reports, “When I receive personalized advertising I feel curious and uncomfortable because the advertisers got my personal information without letting me know.” (Cude & Yu, 2009) Personalized advertising really gets under peoples' skin, exploring the really personal sides of people and revealing things about one's interests, hobbies, skills...etc. This journal examines the more emotional and  reactionary side of personal advertising, how people feel and describe it. I wasn't at all surprised by this journal's findings, as I myself have felt uncomfortable by some of the personal advertising that has been sent my way. Companies use Facebook and Twitter to monopolize their business, gathering information about their consumers through public knowledge on social media sites and then using it to their advantage.